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Taking a Second Look at your Finished Product
When should you review your marketing? I happened to be traveling behind this truck not that long ago. While I’m sure that Facebook appreciates the random, free publicity, I question if this is really...
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Easy changes for a Consistent Brand makes for a successful display
So Wise Co. recently assisted our client with making simple upgrades for a consistent brand at their most recent trade show. GCPay is a web-based software service providing specific support to the...
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Do customers know about your business and perceive it’s value?
Bob Evan’s Motto, Bob Evan’s Museum Flashback: early revelations “I grew up in a small business in Culpeper, Virginia. I was a lucky young woman who was free to observe and learn in the store. Being...
View ArticleSo Wise Co. celebrates Five Years in business!
As our anniversary month of June approached, I began to reflect on what So Wise Co. has accomplished these past five years. Coincidentally, a dear friend had just given me a copy of the book, “The Art...
View ArticleStickers as Instant Branding? Oh yes!
With many businesses looking for affordable ways to brand their image, I often suggest “multi-purpose” pieces. These are items that can be used in more than one way, to save on your time, money and...
View ArticlePersonal Websites ~ A perfect solution for diverse entrepreneurs
Diverse entrepreneurs are facing a growing problem: “How to easily and affordably explain what ‘hat(s)’ you wear at work and at play? And how to ultimately contact you regardless of what ‘hat’ you are...
View ArticleWhat do your fliers say about you?
Your sales tools say more about you than just the words on their pages. Do they match? Meaning, is your brand consistent? Do they “feel” like real brochures and fliers when the customer holds them? Do...
View ArticleA fresh look for this year’s race!
So Wise Co. is proud to be a supporting sponsor of the Fredericksburg Soap Box Derby Race. We were especially thrilled to help out with this year’s new shirt design. The 2014 Race Day swag features hot...
View ArticleWhat bad messages is your social media sending?
I was recently shopping for a flooring installer to help with a project around the house. I liked the advertising of one company so I went to the website and ended up on their twitter account. Their...
View ArticleLike Father, Like Daughter – Advertising is a family thing.
I’m proud to say that I’ve learned so many great advertising and marketing skills from my father, a successful business owner for nearly 40 years. He learned from trial and error what worked, how and...
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Website as an extension of a creative brand
Fredericksburg, Virginia author Lynda Allen recently hired So Wise Co. to develop a website for her that portrayed the essence of Lynda’s work and her newest book, “The Rules of Creation.” We were...
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Hand-crafted brand for a memorable experience
Sonja’s new art cards have arrived! Why is this so exciting? Sonja has crafted a super-personal experience for her art buyers while also supporting fellow artisans! When Sonja is hired to create an...
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The Mysterious Vector File
And why do I need one? As a designer working with non-design people for more than 20 years, I have to say the most “mysterious” and misunderstood element of graphic design is the vector file, also...
View ArticlePodcast Guest: Sonja Wise on Branding Basics
Sonja Wise was recently featured on “The Art & Business of Writing”: Branding Basics. She had a great time sharing her favorite marketing topics with Chris Jones. In this fun episode, you’ll hear...
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Logo and Website Update – are they really necessary?
We recently completed a logo update and new website for the successful consulting firm Fast Forward Solutions. Their original logo and website were on point for delivering the business message and...
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Website and Branding Redesign for Fast-Growing Firm
Have you ever landed a really terrific project that you couldn’t wait to dive in and make great things happen? That’s how we felt when we met with the management of a fast-growing recruiter firm. Their...
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A fresh look for this year’s race!
So Wise Co. is proud to be a supporting sponsor of the Fredericksburg Soap Box Derby Race. We were especially thrilled to help out with this year’s new shirt design. The 2014 Race Day swag features hot...
View ArticleWhat bad messages is your social media sending?
I was recently shopping for a flooring installer to help with a project around the house. I liked the advertising of one company so I went to the website and ended up on their twitter account. Their...
View ArticleLike Father, Like Daughter – Advertising is a family thing.
I’m proud to say that I’ve learned so many great advertising and marketing skills from my father, a successful business owner for nearly 40 years. He learned from trial and error what worked, how and...
View ArticleClik here to view.
Website as an extension of a creative brand
Fredericksburg, Virginia author Lynda Allen recently hired So Wise Co. to develop a website for her that portrayed the essence of Lynda’s work and her newest book, “The Rules of Creation.” We were...
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